Last year saw the image of Helena Bonham-Carter posing naked with a 27kg tuna go viral.
And now theatre stars such as Emma Thompson have now lent their naked bodies to the FishLove campaign as they posed with dead sea life in order to highlight the dangers of overfishing in British seas.
The stage and screen star, 56, stripped off with her husband Greg Wise for the unique shoot which saw them posing with two deep sea Black Scabbard fish from Portugal.
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That's eel love: Emma Thompson, 56, stripped off with her husband Greg Wise for a unique shoot for FishLove which saw them posing with two deep sea Black Scabbard fish from Portugal
The Love Actually star could be seen giggling as she knelt behind her smiling husband.
Emma had the head of the fish in her hands while Greg, 49, had the tails crossed in his hands while he sat crossed legged on the floor.
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ShareSpeaking about why they chose to help with the campaign, the pair said: ‘You do feel a little guilty holding a huge dead fish while you are very much alive, but by doing this Fishlove portrait with a deep-sea Black Scabbard fish we want to make clear the message: if we don’t end the overfishing and pollution of the ocean, all these beautiful creatures are threatened.
They added: ‘In particular, deep-sea fishing is unsustainable, unnecessary and should stop’.
Fish love: Emma's Harry potter co-star Miriam Margolyes posed alongside a John Dory
To the point: The Fishlove campaign is to take pressure away from eating popular fish, such as cod, by encouraging the consumption of lesser-known species like sprats, herring and gurnard - pictured Jodhi May
Quite a handful: Leading London seafood restaurant, J Sheekey Oyster Bar, endorsed Fishlove by commissioning the series of photographs taken by Jillian Edelstein - pictured Joseph Millson
Other stars who took part in the campaign included Mark Rylance, Dougray Scott and Miriam Margolyes.
The Fishlove campaign is to take pressure away from eating popular fish, such as cod, by encouraging the consumption of lesser-known species like sprats, herring, mackerel and gurnard.
Leading London seafood restaurant, J Sheekey Oyster Bar, endorsed Fishlove by commissioning the series of photographs taken by Jillian Edelstein.
Fishy business: A host of theatre star have posed for the campaign including Mark Rylance (L) and Alex Jennings (R)
Eye see you: With frequently provocative images of naked celebrities holding endangered fish species, Fishlove has become one of the most successful campaigns raising awareness - pictured Tom Bateman
Aquatic creatures: Gary Avis posed with a Mahi Mahi, while Felicity Dean held onto a a large cod
The J Sheekey Oyster Bar/Fishlove Theatre Series will be available to view in the J Sheekey Oyster Bar from March 24, alongside a selection of photographs taken in previous years.
To celebrate the launch and raise awareness with guests at the restaurant, J Sheekey Oyster Bar will have a daily-changing, sustainable Fishlove special, on its menu.
With frequently provocative images of naked celebrities holding endangered fish species, Fishlove has become one of the most successful and significant campaigns raising awareness of how destructive fishing practices are bringing the marine environment to the brink of collapse.
Claw for thought: Ade Edmundson posed with a Carabineros Prawn
Caring for the world: Dougray Scott posed with a Pomfret, while Chipo Chung held onto a Grey Mullet
Fishlove’s image of Helena Bonham-Carter with a yellowfin tuna is widely credited for having persuaded the UK Government to commit to creating the largest network of Marine Protected Areas (MPAs) in the world.
Actress Gillian Anderson who posed naked with a conger eel draped round her neck to highlight the damage caused to fish stocks and ecosystems by deepsea trawling.
Dame Judi Dench, Julie Christie and Zoe Wanamaker are also among the stars to have appeared in the 2015 campaign, alongside Downton Abbey's Hugh Bonneville.
Memorable: In 2015, a naked Helena Bonham-Carter was pictured with a yellowfin tuna and the image is widely credited for having persuaded the UK Government to commit to creating the largest network of Marine Protected Areas (MPAs) in the world
Been there, done that: Actress Gillian Anderson also posed naked with a conger eel draped round her neck to highlight the damage caused to fish stocks and ecosystems by deepsea trawling
Cheeky: Dame Judi Dench used a Lobster in this Fishlove portrait by John Swannell in 2015
Tasteful: Meanwhile, also in 2015, screen actress Julie Christie was covered in fish caught off Newhaven
Yikes: Actress Zoe Wanamaker got too close for comfort with a Blonde Ray fish
Cheeky: Downton Abbey'sHugh Bonneville was also part of the under water themed campaign
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